Articles Collection

AI-Generated Images Can Perform as Well as Stock Photography

nngroup | August 21, 2026
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Analyzing Good Designs: Ritual.com

nngroup | August 24, 2026
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The Custodial Era of UX: Cleaning Up After AI

nngroup | August 28, 2026
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AI Can't Replace Real Research in Empathy Mapping

nngroup | August 28, 2026
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The 3-Step CTAs Formula for Conversion

nngroup | August 3, 2026
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How to Decide When an AI Tool Is Worth Keeping

nngroup | August 7, 2026
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Dogfooding vs. QA vs. User Research

nngroup | August 7, 2026
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How to Avoid Doing UX Theatre

nngroup | August 10, 2026
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Psychological Ownership: Own the Right Things

nngroup | August 14, 2026
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One AI Output Is an Example, Not an Evaluation

nngroup | August 14, 2026
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Sample Sizes for Qualitative Studies

nngroup | December 11, 2024
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Who Inspired Jakob Nielsen?

nngroup | November 27, 2020
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The State of Ecommerce Search

nngroup | June 24, 2018
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Content Strategy vs. Content Tactics

nngroup | January 5, 2017
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Community is Dead; Long Live Mega-Collaboration

nngroup | August 14, 1997
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FAQs Still Deliver Great Value

nngroup | December 21, 2014
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Usability 101: Introduction to Usability

nngroup | January 3, 2012
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PM and UX Have Markedly Different Views of Their Job Responsibilities

nngroup | May 2, 2021
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When to Open Web-Based Applications in a New Window

nngroup | October 14, 1997
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8 Design Guidelines for Complex Applications

nngroup | November 8, 2020
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