Articles Collection

Archetypes vs. Personas

nngroup | February 23, 2026
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Project Postmortems for UX Teams: Learning from Success and Failure

nngroup | February 27, 2026
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GenAI for Complex Questions, Search for Critical Facts

nngroup | February 27, 2026
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What UX Consulting Clients Expect in the Age of AI

nngroup | February 13, 2026
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UX Research with Minors: Consent vs. Assent

nngroup | February 13, 2026
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Affinity Diagramming in Workshops

nngroup | February 16, 2026
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Tracking Adoption of Research Recommendations: The Recommendation-Adoption Score

nngroup | February 20, 2026
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Designing Useful Smart Home Notifications

nngroup | February 20, 2026
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Your Design System Needs an Enforcer

nngroup | February 6, 2026
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How AI Literacy Shapes GenAI Use

nngroup | February 6, 2026
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The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

nngroup | November 8, 2024
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Limited Usability Testing and Business Decisions

nngroup | September 24, 2021
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Communicating UX to Your Colleagues and Organization

nngroup | February 21, 2020
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Product and UX: Study Guide

nngroup | June 28, 2024
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DesignOps: What's the Point? How Practitioners Define DesignOps Value

nngroup | May 24, 2020
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Remarkable Organizations and Challenges, Fast Development, and Small Teams Define the 2021 Intranet Design Annual Winners

nngroup | June 20, 2021
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Describing UX to Family and Friends

nngroup | March 2, 2018
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Navigating Large Information Spaces

nngroup | January 1, 1995
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Make It Easy (UX Slogan #8)

nngroup | November 18, 2022
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Generative UI and Outcome-Oriented Design

nngroup | March 22, 2024
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